This review originally appeared on Goodreads on October 6, 2012.

The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism

By Matt Mason – Free Press – January 8, 2008

Review by Robin Marx

This was a fun read with some interesting points, but taken as a whole Mason's argument is a little facile.

Most of the book consists of examples of (generally youth-oriented) subcultures that developed into major commercial or cultural successes. Mason's examples include punk (focusing on its D.I.Y. ethos as an example of the pirate spirit), hip-hop, early disco, etc. All of these subcultures were created and expanded outside of the mainstream before being absorbed or incorporated (some would say co-opted) by it. Mason argues that existing commercial interests ignore or marginalize these movements at their own peril.

Mason's “pirate's dilemma” extends from this, stating that rather than wasting effort trying to stamp out piracy, companies are better off competing with pirates. (“Pirate's Dilemma” is a bit of a misnomer; pirates experience no such dilemma, it's the entrenched commercial interests that have to adapt) When that happens, society has a whole benefits. Sounds good on the surface.

The problem is that Mason's definition of a “pirate” is incredibly broad. His pirates aren't just those who infringe upon copyright (i.e., how the term is most commonly used today), they're basically anyone who operates outside the established system, or anyone who participates in youth culture. This definition wasn't especially convincing. Mash-up artists and other remix culture participants use existing work to create new material; defining them as “pirates” seems reasonable. However, the early punks described in this book were explicitly about rejecting existing work and building something new. Both mash-up artists and punks are pirates according to Mason, but it seems doubtful that most people would agree with him.

In the end, this is an interesting look about how, as noted in the book's subtitle, youth culture can have a cultural impact and serve as a source of revenue to savvy marketers. It's not, however, a particularly deep or convincing look at piracy. The use of the word piracy acts as a red herring, and deleting the few brief references to copyright infringement would result in a stronger book.

★★☆☆☆

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